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BAVARIA COLOMBIA

Gaining visibility and ensuring ROI on returnables and recyclables

Picking recycling products from a trash can.

Big Picture

Bavaria Breweries is a subsidiary of Anheuser-Busch InBev (AB InBev). They’re the #1 beverage company in Colombia, with leading labels that include Club Colombia, Poker, Aguila, Pilsen, Redd’s, Costeña, and Pony Alta.

Despite COVID-19’s disruption of the beverage industry, Bavaria is steadfast in helping drive the sustainability goal that ensures that, by 2025, 100% of AB InBev products will be in returnable or recyclable packaging.

Problem

In the beverage industry, it’s a well-known fact that a returnable bottle can be used multiple times, saving the cost of a new bottle. What is less-known is that recycling collectors / waste pickers, especially women, face the same issue of being invisible and unbanked as those in the agriculture, fashion, or gemstone value chains.


Realizing there’s no true value in reaching a goal that ignores its hardworking people, Bavaria Breweries would need to:

  1. optimize its supply chain and

  2. enable digital financial identities for its recycling collectors / waste pickers. i.e., make the supply chain traceable, transparent, and equitable.

Solution

Having already piloted BanQu integration with both Zambian Breweries’ smallholder farm and recycling supply chains, Bavaria Breweries would apply the same technology to their recycling supply chain to do the following: 

  1. improve the traceability of recycled collections

  2. improve the financial inclusion of their recycling collectors / waste pickers

BanQu’s non-crypto blockchain technology created a permanent record of transactions so recycling collectors / waste pickers could gain economic passports that would improve their credit worthiness and bankability for collection carts and other revenue-enhancing tools. Now recycling collectors / waste pickers have the ability to prove their existence in global supply chains because they’ve never been given the opportunity to own, access, or monetize their supply chain transaction data history.


Brands like Bavaria Colombia use BanQu to be traceable and transparent at both the material and human level, ensuring the economic wellbeing of recycling collectors / waste pickers — as well as fulfilling their 2025 sustainability goals.

Results

0

RETURNABLES example ARE THE BEST EXAMPLE OF ZERO-WASTE PACKAGING.

15x

RETURNABLES CAN BE USED UP TO 15 TIMES (SOME CAN BE USED UP TO 100 TIMES).

36.4%

BY THE END OF 2020, 36.4% OF AB INBEV PRODUCTS WERE IN RETURNABLE PACKAGING.

BanQu creates blockchain solutions for some of the modern world's biggest challenges, such as supply chain transparency and identity platforms for impoverished populations. We believe that with blockchain's bright future, world poverty can become a thing of the past.