A wheat graphic
AB InBEV ZAMBIA + BANQU

Eliminating supply chain blindspots, boosting the bottom line

AB inBEV Beers Poured in Several Glasses Lined Up in a Row

Big Picture

Zambian Breweries — a subsidiary of Anheuser-Busch InBev (AB InBev) — works with over 2,000 farmers, who have helped grow a product range that includes clear beers such as Mosi Lager, Castle, Carling Black Label, Eagle, Stella Artois, and Budweiser.

Instead of barley as the primary crop for making its locally brewed Eagle Lager beer, Zambian Breweries uses cassava — an important staple crop in many parts of Africa. Despite its prevalence in both food and drink, the cassava market in Zambia is mainly composed of small farmers — 30% of which are women — who live marginally above what’s needed for subsistence.

Problem

In 2018, local procurement context exposed blindspots in the supply chain which included:

  • lack of record-keeping among farmers
  • low rate of access to banking
  • and hundreds of kilograms of cassava wastage

This was deeply problematic, given 1/4 of Anheuser-Busch’s sustainability goals includes smart agriculture — i.e., getting 100% of direct farmers to be highly-skilled, connected, and financially empowered by 2025.

Solution

Zambian Breweries began buying the cassava harvest from the smallholder farmers through BanQu, whose non-crypto blockchain technology creates a permanent record of transactions that helps farmers build a permanent history of their harvest. The platform delivers virtual tokens that can be redeemed for cash when needed, or applied to other networked transactions (like paying their energy bill).

In addition, Zambian Breweries has been able to streamline its buying process, audit the supply chain for any anomalies and create long-term farmer development plans that will strengthen their go-to-market strategy.

THE SCOPE AND EMPOWERMENT THAT THE PLATFORM PROVIDES TO THE SMALL HOLDER IS EXCEPTIONAL. THE TRANSPARENCY AND TRACEABILITY IN THE VALUE CHAIN OF THE CASSAVA IS A GAMECHANGER.

- Chris Nicolle

Zambian Breweries Agricultural Manager

Results

$1.5 M

Smallholder farmers have earned over $1.5 million from the sale of cassava to Zambian Breweries.

12,000 kgs

One 53 year-old cassava farmer and mother of 13 increased production from 3,800 kgs of cassava to more than 12,000 – in one year.

11

Transparent and streamlined commodity purchasing across 11 buying sites.

BanQu creates blockchain solutions for some of the modern world's biggest challenges, such as supply chain transparency and identity platforms for impoverished populations. We believe that with blockchain's bright future, world poverty can become a thing of the past.